Wayfinding: Brief

The Brief: We are now heading toward a new image as Leeds Arts University and we are expanding into a new extended facility (building). A new logo has been created by Peter and Paul in Sheffield. This brief is to create a way finding and imagery for the building and the various courses and facilities. I will attempt to gain plans and elevations to aid this. The work should cover all areas of this way finding and human interaction and will be to proposal level. A rationale of who and where we can connect with staff, visitors and students. This investigation should be as wide and exciting as achievable, there are NO restrictions and how this is achieved is down to research and awareness of what way finding is, externally accessed maybe, do not get bogged down with detail unless you feel it is important. Consider BIG IDEAS and try to be innovative, creative in all areas. As mentioned, manufacturing is NOT essential, concepts that cover the brief in the most 'fresh' creative and reasoned way. Your presentation at the end of this can be pdf (deck... if you aren't aware of this term, find out).
Considerations What skills and services do you have to offer individually and as a group? I can offer in depth research techniques and ensure that our design and development are relevant to our audience and the context in which they should be used. I am also good with invisioning and relaying content into the correct situations, which could add to the impact of our overall pitch. I am also confident with public speaking, ensuring our ideas come across to our auidence as clearly as possible. Who is your target market? Our target market is students, staff and visitors. Visitors will be the main focus on the task, they will be completely new to the building where as staff and students will be using the building on a daily basis. What form will your showcase take?
Presentation alongside hand outs, visual mock ups and physical prototypes What are your costs, charges and financial considerations?
material and labour costs - installing How will you structure your collective?
Our collective is meeting every Wednesday to discuss individual progress as a group and to make the project run smoothly. Our individual tasks will be done on our own time and when we are together, discussed to make sure we are all heading towards the same outcome.
Who will be responsible for what?
Hannah and Liam - further visual research (Wayfinding, existing systems etc)
Amy - research into materials (sustainability, cost etc)
Callum - presentation (structure, script, hand outs, prototype)
Me - design sketches and development
How will you promote your showcase? To who? Using what media? Is it set in a physical location? then where? How will you manage communication through the group?
Day to day the group stays in contact through a Facebook group chat. On it we can make official plans, so everyone is always connected and in the loop. Major decisions etc will be made in Wednesday meetings. Mandatory Requirements: Must be clear. Easily Identifiable. Concise. Representative of the Universities identity/beliefs. Deliverables: A 10 minute Deck/pdf or similar presentation (including 3 minutes of Q&A) Appropriate visual aids and printed material to support your presentation. Evidence of the research and development of your presentation and visual material should be posted to your PPP blog and labelled with the module code. You should also post pdf versions of your presentation, notes and handouts to your PPP blog. Please save a PDF for submission. Target Audience: Staff, Students and Visitors.