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In this task we were asked to find the worst piece of branding that we could find and recreate the logo/rebrand the company to make it more appealing to consumers.
I chose to recreate this "logo" for the Haralson County fried pie festival that I found on Reddit, on a thread about bad branding examples.
I chose to focus on the child friendly aspect of the festival, a feature found through their Facebook page, and the overall cartoon'y appearance of the logo. I recreated the pie in a more sophisticated vector design as opposed to a drawing, and added a sun to show that the festival would be held in the summertime. I also chose a rounded font to compliment the rest of the logo and carry on this child friendly aesthetic.
Redesign:
I was happy with the rebrand of the festival as I think it better represented the festival as a fun family day out and made it seem more approachable and less backwoods.
This task showed how important it was to have good branding as it keeps your company/practice looking professional and reputable which are attributes that you want associated with your practice.
"The logo for Haralson County Fried Pie Festival is created in a cartoon style to attract the intended audience of families, including young children. The pie is dressed as one would assume the festival goers would dress, complete with funky hat, sunglasses and converses - this parallel of clothing choice represents the festival goers who would be dressed for the Georgia hot weather. The very convincing drawing of a pie has a big smile on his face and is carrying a blue guitar with US flag sticker, showing his All American patriotism while simultaneously showcasing his musical talent."
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