6C2
6D2
not primary focus
find a specialist
visuals, stats and story
following, grew fast, similar life to what we do,
Consider:
who person/ who studio
how big is their following?
what makes content engaging? responding to comments, stories
does their instagram win them work?
what do you think you could learn from them?
what would you like to ask them?
UK based
your research and insight will inform the session i propose to them
Make case through pdf presentation
I was assigned to be team leader and I picked Ami and Hannah to be in my team. Joining forces with Emma and Callum, we decided to brainstorm and research together and then produce 2 presentations to submit.
Ideas
Polly Vadasz
rabbit hole
yasseen faik
will paterson
madebystudiojq
m.visuals
tom ludd
sergey kovalenko
Mr Penfold
Lazy oaf
Rookie Mag
thehappynewspaper (emilycoxhead)
hattie stewart
Polly Vadasz
Polly Vadasz is an illustrator who runs a shop sighh.co
An alumni of LAU, she built her initial following through tumblr in secondary school and then decided to open a shop selling phone cases. She advertised this on tumblr and her followers became her customer base. She has since built her following and expanded her project ranges to desk pads, keyrings, mugs etc.
Emily Coxhead
We chose Emily Coxhead, illustrator and creator of the Happy Newspaper, a newspaper full of positivity and happy news stories.
To create this presentation we focused first on Emily Coxhead as a person, giving a bit of background into the creator. We used a section of an interview she had given about herself, we thought it would be better to use her own words rather than describe someone we didn't know well. We then exhbited some of her artwork, and then compared her instagrams side by side, both her personal one as well as her happy newspaper account. We then went on to introduce the project of the happy newspaper and evidenced how she utilised Instagram as a vital tool on the creation of the Happy Newspaper. She advertised her kickstarter for funding of the project, and even created a personal video of herself to connect with people over Instagram. We continued onwards to analyse her use of Instagram stories where she promotes her products and reposts others stories for example. This shows her engagement with her account and followers.
After this we presented why we as a group thought that Emily would be the perfect candidate for a visitor, and included what we would like to learn from her. On the last slide, we chose to end with a quote from her which reinforces why we think she would be perfect to educate us during Creative Convos. To create the presentation we colour picked the overall scheme from a piece of her artwork, which gives the deck an overall brand inkeeping with the subject.
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