6A2
6B2
Working in Branding
Matt and Poonam from Kiss Branding were really helpful in giving advice about how to break into the industry.
The first subject we touched upon was interning. They gave their own experiences about interning - Matt interned in the summer of his second year of university and was offered a job straight from that, whereas Poonam did her internships a bit later in the year and then was offered a job before graduation. They advised me to do my research and apply to lots of places ASAP, to beat the rush in a few months when a lot of people will also be applying.
In terms of networking, they advised to reach out to as many people as possible on LinkedIn etc., to build up a relationship of trust.
They themselves worked for companies and then decided they weren't happy, so set up their own business in Leeds. Their clients come from the contacts they made in industry as well as recommendations. Poonam said to find the path that was right for me and that would come from listening to myself and discovering where and what I was happiest working on.
Freelancing with IPSE
Lydia from IPSE gave me advice on freelancing.
How to start up (best platforms e.g Instagram)
How to reach clients/get briefs - ask for feedback on completed projects as it allows you to see what you did well and makes the client reflect back on the project to do the same. Once they realise the project went well they are more likely to return for other projects or to recommend you onwards to other people they know of in need of a designer.
Pricing (what would they recommend) - project or day rate, work out business as well as personal overheads, add a third for tax. Regarding tax, you need to register for self-assessment.
Get out there - you need an online presence as this is where you will most likely get a lot of your work.
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