Andrew Odong

6B2

Creative Production: From freelance to start up

Pesa productions
Andrew did physics with astronomy.

Who did I want to be?
What did I want to do
what impact did I want to have
who did I want to serve

Conference Production
Curation of content and speakers for industry events. Research into business and access to executives. Created line up and worked with marketing to ensure event sold tickets.

Transferable skills
communication
research
project management
networking
business acumen - financially successful

difference between work and social life. creativity lacking 

freelance after 3 years
skills were transferable, value of service
active pitching

big brands not attached to a specific person, umbrella company
works with freelancers on a project to project basis
'we' on social media, not 'i' - the mindset that he is surrounded by a team

Events
- exhibiiton/festival
Film 
- videos, trailers, documentaries
Photography
- fine art, editorial, campaign
Podcasts

Considered dividing portfolio, exist in both corporate and creative

production is a service (what production means) = making shit happen, manager, enabler, reliable, orchestrator

what you make and who you make it with should reflect world you want to live in. inclusivity equally important in front and behind the camera. - Jannis Birsner, film producer

proactive + practical
identifying and maximising opportunities
galvanizing people and resources around a common purpose
holding yourself and others accountable
creative problem solver

design and production
web, portfolio, pitch decks, type & logo, film graphics, installations and set design, event branding

5 things we should know
value based networking - what you can give
identify your value
customer and client experience
ideas are useless without acting
find your advocates

networking across, not up
andrew@pesaproductions
@kingdom_pesa / @pesaproductions
@ajodong1