Sarah Bates
2 lives
- student/ personal life
- working professional
Need separation between these lives.
Target audience
Benefits to blogging
- Promote your self/work/business - no personal, focus on work
- Engage on a customer facing level - language and tone
- Express yourself and share your passion
- Make a difference
- Share your knowledge
- Possibility to make money online
- Build a professional network
- Earn more exposure - commissions, employment, projects
- Build an online portfolio
- Market your business
LinkedIn - benefits statement under image, not title. what can you do for them
Find blogs within industry to follow - help with content
eye magazine
adobe create
designweek
Digital Arts
the dsgn blog
Shillington
creative review
creative review
"Good" blogs
- Bold large text in an 'easy to read' font for title and copy - differing colours across titles and in bodies of text
- Plenty of high quality imagery - pictures 72dpi for fast loading (google > images > settings > large)
- Personality & influence
- Spacious - not loads of text nor over crowded imagery - narrow column widths
- Main blog home page to look inviting with key articles
- Easy navigation, have all pages at top of each page
- Links to social media
- Minimum 300 words per post - original words or google will not recognise
No comments:
Post a Comment