Two Points

Two Points was my favourite studio we visited in Barcelona. We went at 4pm and despite it being absolutely boiling hot the studio space was amazing and the talk was really inspirational.

The work they presented was really my style as I love branding and their use of colour caught my eye, as I tend to use lots of colour in my own projects.

My favourite projects they'd done were the Quaderns magazines which were journals about architecture in Barcelona - these journals were beautiful and after looking at them I am now way more interested in looking at editorial work whereas I wasn't before the visit.

Some of the photos they used for this piece were quite bad quality and they way they counteracted this issue was using lower grade quality paper or converting the photos to monochrome - making the photo look as if it was meant to be lower quality. I loved this little tip as I thought it was resourceful and a way of giving individuality to your project without giving yourself extra work.

Another personal favourite was their identity for the ADI awards, the identity was created based on the previous symbols included in the old identity. The shapes, a triangle, hexagon and 12 sided shape were used based on Futura and used to create lettering. What I loved about this project was the way they honoured the old design whilst giving it a fresh new look. The studio chose not to create a logo for the awards as they wanted the identity to be flexible and one that could develop every year - and they consider a logo to be a fixed message. Instead they relied on the shapes to give some consistency.

The studio really got involved with explaining the project to us, showing us design boards which I found so helpful, it was good to see their process instead of just the finished product. 

Some of what the lady said really resonated and stuck with me.

The first thing was that form and content always influence eachother. Think of all elements in parallel - something at the end of the process influences the design decisions made earlier.

One tip was to watch/read the news and keep up to date with current affairs and trends. They had a problem once with a design an illustrator made because of a current issue on the news, and the illustration had to be adjusted so as not to offend anyone involved. 

Probably the thing that has stuck with me most is her advice to document everything. A well documented project will go further than a well presented project with no documentation - you cannot see the process going on behind the scenes and just relying on a well presented outcome will not get you the job.